New Memberships Up 61 Percent in First Half of 2022



Facing Covid Variant Concerns, Nine Out of 10 Opting For Hybrid Memberships Giving Women Choice to Attend in-Studio or Virtually

Pvolve, the leader in evidence-based functional fitness, reports record sales for the year and for the first half of 2022. The company reports its membership base has increased 145 percent over the past year. Sales of new memberships are up 61 percent for the first half of 2022. With COVID concerns rising, the company, which has active members in all 50 states, says 87 percent of members are choosing hybrid memberships that give women the choice to attend live classes in-studio, or “on-demand” virtual classes via its digital/streaming platform or a combination of both.

“When it comes to COVID concerns, the numbers indicate that our members are hedging their bets about possible gym restrictions taking hold,” said Julie Cartwright, president of the woman-founded and -operated Pvolve, whose name is derived from “personal evolution.”

Noting that Pvolve’s membership sales are up by 500 percent from March 2020 when COVID-19 lockdowns started, Cartwright said, “The pandemic permanently changed how women want and where they work out, and we believe our business model is in a position of strength as concerns about the new BA.5 variant increase.”

Pvolve also reports that its attrition rate among its membership is below 8 percent, well below the fitness industry norm of 27.6 percent.

Pvolve also reports that business and attendance is up in its major hubs of New York, Los Angeles and Chicago:

-Los Angeles-area memberships are up 146 percent over the past year and first-time memberships are up 91 percent for the first half of 2022 (through June 30). In-person class attendance is up 80 percent this year at Pvolve’s L.A. studio.

-New York-area memberships are up 200 percent over the past year and first-time membership sales are up 61 percent for the first half of 2022. In-person class attendance at Pvolve’s New York City studio is up 115 percent this year.

-Chicago memberships are up 90 percent over the past year and first-time memberships are up 30 percent for the first half of 2022. In-person class attendance at Pvolve’s Chicago studio is up 30 percent this year.

As a result of its popularity, Pvolve plans to continue expanding its footprint with franchised locations. “Expanding our physical presence is a testament to the faithful following of our Pvolve members and the strength of our business model which offers women choice,” said CEO and founder Rachel Katzman.

About Pvolve

Pvolve, the leader in evidence-based functional fitness, delivers innovative content and experiences to its members globally. Its science-backed, holistic fitness method for women harnesses the power of functional movement to nourish and restore while it shapes, tones and strengthens. A hybrid fitness model, Pvolve can be experienced in-studio and through live and on-demand virtual classes. Pvolve offers a growing franchise studio footprint, proprietary equipment and worldwide availability. Headquartered in New York, Pvolve has members in all 50 states. For more information, please visit www.pvolve.com and @pvolve on Instagram.