Pvolve, the omnichannel fitness company with a clinically backed
method that pairs low-impact, functional movement, and patented
resistance equipment to sculpt, strengthen, and restore the
body, is expanding its leadership team with two new hires. This
leadership extension closely follows other recent announcements,
including record-breaking franchise success and
the Healthy Aging Study, supporting the brand’s growth and efficacious method.
Stacey Heald joins Pvolve as Chief Operating Officer of Franchise
Development, overseeing the business’ franchise strategy,
operations, and P&L. Stacey will focus on continuing to fuel
franchise expansion, improve operations, implement efficiencies,
establish key performance metrics and business targets, while
managing budgets and implementing cost control measures for
sustainable growth.
“Pvolve’s unique franchise business stood out to me with its
multi-revenue stream business model, proprietary equipment, and
hybrid class experiences,” said Stacey Heald. “This role
provides an exciting canvas to leverage my experience in
healthcare and the franchise industry to optimize and grow an
already successful franchise business. I believe in the method
and look forward to working with the rest of the leadership team
to continue Pvolve’s growth, further its commitment to wellness,
and positively impact our members.”
Heald is a senior operations executive with over 20 years of
experience in the health and wellness sector and 15+ years in
corporate unit operations and the franchise industry. Before
joining Pvolve, she was the Executive Vice President of
Medi-Weightloss Franchising and the Co-Founder and Chief
Operating Officer of LeHeal Biogenix, a Multi-Site Brand
specializing in Regenerative Medicine. Heald is a proven
executive with experience managing multiple aspects of national
brand expansion, including financial management, daily
operations, business development, emerging market growth, and
process improvement. She is a motivational leader who excels at
driving executive-level projects, building teams, and
establishing systems within complex organizations.
Alongside Stacey Heald, the company has welcomed Alexis McDowel as the first global Vice President of Communications.
With over two decades of strategic communications experience
across various industries, including gaming, health, and fitness
technology, McDowel will lead all facets of Pvolve's global
communications and public relations efforts. Backed by her deep
health technology experience and passion for fitness innovation,
McDowel is poised to continue expanding on Pvolve’s brand
communications.
“After working at the intersection of health and technology for
over a decade, including a global pandemic that saw the entire
industry change at lightning speed, everyone is wondering what’s
next,” said Alexis McDowel. “Pvolve’s clinically-backed
workouts, made by women for women, and omnichannel approach of
meeting consumers where they are, embody elements we’ve seen
consumers gravitate towards. I am excited to build awareness for
this important brand alongside a dynamic and dedicated team.”
Most recently, McDowel was the VP of Communications at ŌURA,
where she led global PR for product, partners, ambassadors,
health experts, and research, as well as corporate, executive,
and internal communications. During her tenure at ŌURA, she led
the PR team to effectively break the brand into the mainstream
media with 3,500 earned media stories in three years. Her
leadership experience includes leading global campaigns and
teams at notable companies, including Electronic Arts, Fitbit,
Unity Technologies, LucasArts, and more.
Heald and McDowel join Pvolve’s all-female leadership team,
composed of Founder Rachel Katzman, President Julie Cartwright,
Chief Marketing and Commercial Officer Karina Kogan, and Chief
Training Officer Antonietta Vicario.
“At Pvolve, our success is all about the dedication of our
fantastic leadership and team," said Rachel Katzman, Founder of
Pvolve. "Now, with experienced leaders like Stacey Heald to
steer the franchise business and Alexis McDowel to elevate
awareness through PR, we're gearing up for even more growth. I
can't wait to see the milestones we'll achieve together.”
Growth Trajectory
In June 2023, world-renowned actress, producer, and
director, Jennifer Aniston, officially partnered with
Pvolve after falling in love with the method as a member. She
focuses on key areas of the business, such as marketing, product
development, and new programming.
Pvolve closed a remarkable year for brand expansion in the six
years since the beginning of the company. The Pvolve team was
awarded 28 franchise licenses in 2023, increasing their total
number of franchise locations to 40. Furthermore, five new
studios were opened in San Diego and Carlsbad, CA, Nashville,
TN, Victoria (British Columbia), and Calgary in Alberta, Canada.
In addition to Pvolve’s franchise expansion, the brand continues
to advance efforts to substantiate the proprietary method’s
efficacy through research. Earlier this month, Pvolve announced
its Healthy Aging Study, conducted alongside the University of Exeter, a leading university in research of sports medicine and
sports science. The Healthy Aging Study is the first known
clinical study centered around the fitness needs of women 40+
and investigates the impact of low-impact exercise on longevity
and overall quality of life in women aged 40-60 throughout
various phases of menopause.
For more information about the Pvolve Method, clinical research,
and its franchise business, please visit https://www.pvolve.com/.
About Pvolve
Pvolve is an omnichannel fitness company with a science-led
method that pairs low-impact, functional movement, and patented
resistance equipment to sculpt, strengthen, and restore the
body. After being introduced to functional fitness in 2017,
founder Rachel Katzman was determined to help others experience
an approach that respects the body's holistic needs while making
you look and feel great. The Pvolve Method is supported by a
Clinical Advisory Board of highly credentialed doctors, trainers
and experts to offer safe and effective workouts. In June 2023,
world-renowned actress, producer and director, Jennifer
Aniston, officially partnered with Pvolve after falling in love
with the method as a member. With a hybrid fitness model, Pvolve
can be experienced via a streaming membership that offers over
1,000 on-demand classes and a two-way, live virtual studio on
Pvolve.com and on the Pvolve App. Additionally, Pvolve has
physical studio locations, including owned and operated studios
in New York, Chicago, Los Angeles, plus franchises in San Diego,
Nashville, and Carlsbad, with more than 30 franchises in
development. For more information, please visit
https://www.pvolve.com/,
https://pvolvefranchise.com/.
Contacts
Alexis McDowel, VP Communications at Pvolve
amcdowel@pvolve.com
press@pvolve.com